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Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

Custom search engines transform shopping experiences and increase sales. BO&TEE showcases this here with their Algolia integration Product Prioritization Strategically rank products, ensuring high-priority items gain more visibility. Targeted Search Terms Implementing specific search terms, like suggesting similar products from other brands, helps guide customers to the ideal products. Customized Display and Interaction of Search Results Tailor how search outcomes and recommendations are presented, such as emphasizing bestsellers, to create a more engaging user experience. Real-Time Data Analytics Analyzing customer search patterns to identify gaps in inventory. This insight acts as a tool for understanding which products are in demand but not currently offered, or those that generate interest but not sales. Personalization Leverage capabilities for personalized recommendations and suggestions. By aligning with user behaviors and preferences, this feature not only boosts engagement but also increases the likelihood of conversions. #headlesscommerce #algolia

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Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

Integrating a storefront into an existing website can be efficiently achieved by utilizing an e-commerce platform's API. This method transforms the site into a 'headless store,' preserving its original design and structure while adding e-commerce functionality. #headlesscommerce #ecommerce Delivery Vectors by Vecteezy: https://buff.ly/496EG35
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Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

Selling unique products created in a configurator and then made on-demand after purchase requires a system to dynamically create products in an e-commerce platform. For Shopify, there are three methods to consider: using an external headless storefront or embedding a custom app in a theme-based store. 1. Using Draft Orders with Custom Products This approach involves initiating a draft order through the Admin API once a customer has personalized their product. It allows the creation of a unique product with a custom price and attributes not included in the standard Shopify products collection. A checkout link is generated and can be sent to the customer after customization. However, it should be noted that Shopify currently does not support displaying an image of the custom product during the checkout process. 2. Creating a New Product for Each Customization In this method, a new, specific product is created through the Admin API after the customer completes their product customization. This product is automatically added to the cart. After the purchase, it can be removed from the collection via the API, helping to keep the product collection tidy. #headlesscommerce #configurator #shopify
E-Commerce product configurator screenshot


Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

Finally, Shopify is increasing the variant limit of products to 2,000! That means no more workarounds and hacky solutions will be necessary for most variant-rich products, unless, of course, you still need more. This feature can already be tested out now via the Admin API. It will become stable in April and probably also find its way into the Shopify dashboard. The limit of 3 options per product is also set to increase, though the exact extent of this is unclear at this point. Overall overwhelming amount of new features for this biannual update. #ecommerce #shopify

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Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

Nice scrolling ticker in the tab title when it becomes inactive. This one by “OUI” definitely stands out in a crowd of open tabs and encourages the shopper to return. #ecommerce #uxdesign
Screenshot of Chrome Browser with open tabs

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Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

Shopify keeps updating its Storefront API every three months, adding great new features and improvements. At the same time, they phase out the older versions about a year after they come out. This is super important for headless stores because it means they need to switch to a newer version of the API at least once a year. How long it takes to update depends on how big the changes are in each new version. Most of the time, updating to the new version isn't too much work. So, the effort needed for these updates shouldn't scare you away from setting up a headless store. #headlesscommerce #shopify #api #storefront  Api Vectors by Vecteezy: https://lnkd.in/e3YfbzZy
API Graphic


Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

As a new merchant, diving directly into a custom headless store is not the best strategy unless you need custom complex logic right from the start. Why? It's essential to understand your needs and limitations before committing to a complex solution like a headless store. Here's a more practical approach: Start Simple Begin with a store using premade themes. This allows you to launch quickly and start selling without the complexities of a custom setup. Learn and Adapt Pay attention to what's working and what's not. As you gather insights, you'll better understand your business and customer needs. Engage with Your Customers Communication is key. Talk to your customers to discover their preferences and requirements. This direct feedback is invaluable. Iterate and Optimize Continuously refine your store based on your findings and customer feedback. This iterative process helps in creating a more targeted and effective online presence. Consider a Headless Store When Ready Once your business grows and you encounter limitations that cannot be addressed with your current theme setup, it might be time to consider a headless store. This transition should be based on clear needs and growth constraints, not as a first step. Remember, starting with a theme-based store isn't just about simplicity; it's a strategic decision to understand your business deeply before moving to more complex solutions. #headlesscommerce #ecommercesolutions #ecommercegrowth #ecommercestore Growth Vectors by Vecteezy: https://lnkd.in/g33Fncj4
Graphic illustrating a man drawing on an arrow chart

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Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

When evaluating an e-commerce platform, a pivotal consideration is its ability to manage product variants, particularly if your inventory comprises customizable items with diverse configurations. A product variant embodies a distinct version of an item, influenced by various options. Imagine selling a t-shirt with three customizable aspects: Size: Extra Small, Small, Medium, Large, Extra Large Color: Red, Blue, Yellow, Green, Orange, Black, Gray, White Style: Crew neck, Scoop neck, V neck Multiplying these option values (5x8x3) gives you 120 potential variants for a single product. #shopify Currently accommodates up to 100 variants with a limit of 3 options per product. #bigcommerce Supports 600 variations and introduces additional modifier options, empowering customers to input unique values for deeper product customization. #woocommerce Initially supports 50 variations per product, extendable to any desired number. However, scaling up may require more server memory, potentially causing slower page loading times due to increased variant data processing #swell A modern API-first e-commerce platform, offers limitless product variations per item out of the box. If your needs exceed your platform's capacity, consider distributing variants across multiple products for efficient management. Ultimately, your choice should align with your business requirements and the level of customization essential for your product range.
Shopify Product Options Dashboard


Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

My preferred headless e-commerce tech stack right now includes Shopify, Next.js, Prismic, and Vercel. This combination exceeds the diverse requirements of most businesses with remarkable performance and adaptability. #shopify Shopify is at the forefront as an e-commerce platform. It's not only the most widely used but also constantly keeps improving with new features. The Storefront & Admin APIs are effective for handling tasks on external sites. #nextjs Next.js is the best React-based framework, maintained by Vercel. Its performance, customization options, and scalability make it a solid choice for all projects. #vercel Vercel makes the hosting aspect feel seamless, catering to both static and server pages. The fast CDN, Middleware, and incremental regeneration are big pluses. Their template for Next.js and Shopify integration is handy for quickly setting up new external storefronts. #prismic Prismic, as a CMS, impresses with its simplicity and effectiveness. There is no steep learning curve for content managers and it’s the most affordable option compared to similar services #headlesscommerce
Logos of Shopify, Next.js, Vercel & Prismic

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Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

A/B testing is an essential strategy in optimizing user experience. By showcasing distinct versions of a web page to different segments of your audience, businesses can make informed decisions about how to improve certain UI and UX aspects of their pages, which ultimately benefits all users. However, executing A/B tests seamlessly without impacting user experience is crucial. One effective approach for a headless store involves leveraging a high-performance middleware function. This function operates swiftly before a visitor's request, randomly assigning a version of the page to the user, all while ensuring a seamless browsing experience—without the user even noticing the change. It sets a cookie that specifies the assigned version for the user, ensuring consistency in subsequent visits. #abtesting #userexperience #middleware #headlesscommerce Graphic by Vecteezy: https://lnkd.in/gk6jMU3j
Graphic depicting A/B testing


Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

Ever wondered how to infuse your Shopify checkout with your brand's unique vibe? It's a common query among clients! In the past, options were limited to the native settings within the Shopify Dashboard. Now there's a solution for Shopify Plus merchants — our new Exciting Checkout Designer app ✨ You can tweak a lot from custom fonts and vibrant colors to personalized images and beyond. Let me know your feedback if you get the chance to try it out. https://lnkd.in/eRRGXmCt #shopify #shopifyapps #shopifyplus #branddesign #checkout 

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Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

New year new me! More annoying than unsustainable New Year’s resolutions are unresponsive and laggy online stores. The Google web team thought so too and give you a remaining grace period until March 2 to fix it before they punish you with a daunting red bar on your web vitals report. It’s called Interaction to Next Paint, or INP in short and it measures how quickly the site responds to user actions like clicking buttons and typing in input fields. Previously it was only measured as first input delay (FID) on initial page load but because most of the time on a page is spent after it’s been loaded the old metric will be replaced. Now your customers’ Chrome browsers will continuously monitor every click, tap, and key press while they navigate your site and look for anything that takes more than 200ms to process. To enhance your search engine ranking and reduce this metric consider reducing the amount of code you ship, complex calculations, and anything that blocks other tasks from executing swiftly. #inp #headlesscommerce #ecommerce #chrome #pagespeed
Interaction to Next Paint Explanation Graphic


Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

Blogs are crucial in enhancing a store's visibility and educating customers about its products. Yet, Shopify's default blog tool comes with many limitations, allowing only stacking text and images below each other without the flexibility to alter appearances. Embracing a headless CMS like Prismic offers a wider scope. It allows for the individual creation and arrangement of diverse components in each blog post. This includes incorporating features such as Table of Contents, Product Cards, Multimedia galleries, Quotes, and much more, providing many opportunities for creativity. This not only improves customer engagement but also amplifies the store's visibility, liberating it from the constraints of standard setups and fostering a more dynamic and engaging online presence. #headlesscommerce #eccommerce #shopify #blogwriting


Antonio Schmitter

Developing high-performing e-commerce stores, apps & websites that excite! || CEO @ excyted.io

Most Shopify product pages all look the same 🥱 That’s because even if they use different templates they must follow the internal structure that Shopify imposes on templates to function. Kind of boring right? Utilizing product configurators can be an excellent approach to showcase your products distinctively, and it offers several advantages: Enhanced Customer Experience It empowers your customers to craft products that mirror their unique preferences. This personal touch boosts their engagement, fostering a sense of ownership and loyalty. Boost Sales Naturally Instead of the hard sell, invite customers to invest their time and creativity in customizing products. This investment often translates to higher conversion rates. Unlock Upselling Potential Product configurators allow you to seamlessly bundle items, introducing customers to enticing combinations they might not have considered. Explore more about different types of product configurators in our blog. Are you already embracing configurators or considering integrating one into your store? #headlesscommerce #shopify #productdesigner

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