A 3D interactive website for a startup leveraging blockchain/NFT technology in their fashion line, connecting artists with a global audience. Our task was conceptualizing and bringing to life a cutting-edge 3D interactive website that would captivate users' attention while elucidating the startup's unique business model.
Next.js, Babylon.js, WebGL/WebGPU
Conceptulization, Wireframing, Prototyping, Development
Designing a Futuristic Dream World
Inspired by the client's vision of a futuristic dream world, our journey began with meticulous planning. We started by crafting detailed wireframes, delineating distinct sections to emphasize various facets of their innovative approach. After approval of the wireframe we created a prototype to demonstrate the look and feel of the website.
Upon finalizing the prototype, we utilized Babylon.js, a robust WebGL/WebGPU framework, to swiftly code our vision into reality. This choice facilitated the creation of a customized 3D environment, specific camera and section setups as well as animations. We implemented responsive interactions based on user mouse cursor movements, all while keeping a minimum 60 FPS framerate resulting in a smooth and engaging user experience.
Aesthetic Excellence and Brand Reinforcement
The end result was a visually stunning website, where the startup's signature hoodie, embellished with custom artwork and an integrated NFC chip, took center stage. Every element was meticulously crafted, from bespoke backgrounds to seamless transitions between sections, creating a cohesive and immersive user experience. Our use of custom textures and models not only enhanced the website's aesthetic appeal but also reinforced the startup's brand identity, leaving a lasting impression on visitors.